Public Consultation

The District Council has prepared a draft Stratford-upon-Avon Gateway Masterplan Framework Supplementary Planning Document (SPD).

The Gateway site has been identified by the Shakespeare Birthplace Trust as a suitable location for a new museum and visitor attraction celebrating the life, works and times of William Shakespeare. The proposed World Shakespeare Centre (WSC) will anchor a broader mix of town centre uses on the Gateway site and provide a complementary addition to Shakespeare's birthplace and his other family homes in the town, the Royal Shakespeare Company (RSC), and other cultural attractions around the town.

The SPD provides a framework to guide the re-development of the Gateway site. It is one of a number of Supplementary Planning Documents (SPD) that accompanies the Core Strategy. The SPD will bridge the gap between the planning policies and proposals that are set out in the Core Strategy, Neighbourhood Plan and the emerging SAP and will help to co-ordinate delivery of development that will create a new World Shakespeare Centre and other uses.

This document provides additional guidance on the interpretation and implementation of Policy TC.5 of the adopted Stratford-upon-Avon Neighbourhood Plan and Site Specific Proposal SUA.6 in the emerging Site Allocations Plan (SAP) which look to redevelop the site for a mix of uses including visitor attractions and accommodation, retail and commercial uses, residential, leisure, community and educational facilities, and an improved public realm. The SPD also provides guidance on the interpretation and implementation of Policy AS.1 of the adopted Stratford-on-Avon District Core Strategy.

Consultation Details

The District Council now wish to hold a 6 week public consultation on the draft SPD. The consultation will run from Thursday 19 October to 5.00pm Friday 1 December 2023. Comments made after this date will not be considered.

The comments submitted during the consultation period will be assessed and the SPD will be amended as appropriate prior to its adoption by the Council. Once adopted, the SPD will be used by the Council to help deliver the re-development of the Gateway site and help Officers make decisions on future planning applications on the site.

The Council is also hosting two drop-in events at Stratford-upon-Avon Library when Officers will be available to answer questions and provide more information:

  • Thursday 26th October 1.00pm to 5.00pm
  • Saturday 4th November 11.00am to 2.00pm

Consultation Documents

Supporting Evidence Documents

How to Comment


You are encouraged to submit your representations electronically using the link below


You can attach a copy of the below representations form to an email and send this to


Alternatively, you can print a copy of the above representations form and either post it to or hand it in at reception in the Council offices (Elizabeth House, Church Street, Stratford-upon-Avon, CV37 6BR). Please mark it for the attention of the Planning Policy team.

Find out more

Contact: The Planning Policy team

Last updated on 13/11/2023