Stratford has a wide range of colourful events and festivals for visitors to enjoy throughout the year. With award-winning performances at the Royal Shakespeare Company, ArtsHouse and Cox's Yard, Stratford also boasts its own Literary Festival, Music Festival, Food Festival, River Festival and Mop Fair.
One particular highlight in the calendar is the celebration of Shakespeare Birthday which has been held annually in the town for nearly two centuries. The tradition brings together the local community, professional and amateur performers and artists and ambassadors from around the world in a vibrant celebration of the life and works of Stratford's favourite son. The town's streets overflow with pageantry, music and drama over the birthday period and visitors can enjoy a packed full programme of special celebratory activities.
For full event listings, please see the Shakespeare's England tourist information website, which brings together all of the events happening locally and around the district. Shakespeare's England is the official tourism organisation for the region.
There are many Shakespeare-inspired events throughout the year.
Stratford-upon-Avon is one of the premier tourist destinations in the country and the town's markets play an important role in promoting the town as a tourist attraction.