Stratford-upon-Avon Markets

Stratford-upon-Avon is one of the premier tourist destinations in the country and markets play an important role in promoting the town as a tourist attraction.

Christmas Period Scheduling Details for Stratford-upon-Avon Markets

Markets will be held on Rother Street on Friday and Saturday 20 and 21 December 2019. There will not be a market on Friday 27 December.

On Saturday 28 December a market held on Rother Street. The 2020 calendar of markets will begin on Friday 3 and Saturday 4 January and will be held weekly thereafter.

The Stratford-upon-Avon Upmarket will return in March, further details will be available early in the new year.

Rother Street Markets

The traditional Charter Market is held in Rother Street every Friday, with upwards of forty traders offering a range of international street food: appetising, comforting and mouth-wateringly tempting! Fresh produce stalls are laden with a healthy mix of local vegetables, fruit, cheese, olives, bread, coffee, cakes and patisseries. All are lovingly presented alongside a selection of clothing, hats and scarves, silver jewellery, leather handbags, accessories, art, beautiful flowers and fabulous gifts. Make Friday shopping a pleasure and kick-start the weekend. These stall holders can be found 52 weeks a year, offering friendly and personal service.

Every Saturday, the Rother Street Urban Mix market features a range of stalls that include local makers, street food, cool junk, vintage and rare finds, handcrafted jewellery and design pieces, new stuff, old stuff, standard essentials and great quirky gifts. Local producers add their own healthy twist to the urban mix and the on-trend range of artisan food stalls. Wise buys to suit all tastes and styles every Saturday.

Making Markets Matter

Making Markets Matters came to Stratford-upon-Avon Rother Street market on Saturday 28 July 2018. This event was in collaboration with the National Market Traders Federation and was part of a national campaign to persuade the shopping public to savour the jobs of the UK's 1,400 markets.

There was free fun for all the family, with face painting, giveaways, voucher vault and a basketball shootout!

Bridge Street Upmarket Moves to Waterside

Held every Sunday and Bank Holiday Monday from Sunday 17 March until Christmas, Bridge Street Upmarket is Stratford-upon-Avon's premier Sunday market, with its navy-and-cream in-vogue colour scheme and a wide range of top quality products, delicious street food and occasional street entertainers and characters to delight the children. Stroll and browse alongside the backdrop of the river Avon, enjoying a treasure trove of expert vendors, local makers, crafters and artists with something for everyone.

On Sunday 11 August, the market will move back to Waterside until Sunday 20 October 2019, returning to its original home for the remainder of the summer.

Love Your Local Market

Stratford-upon-Avon Charter Market is one of more than 660 markets throughout the UK that participate in the prestigious Love Your Local Market fortnight each May. The campaign is led by the National Association of British Market Authorities (NABMA) and is supported by central government, public and private sector market operators and the wider market industry. Following its success in 2012, the campaign is now a permanent feature in the UK market calendar.

National Market Traders Federation

The traders of Stratford-upon-Avon Markets have formed their own branch of the National Market Traders Federation (NMTF). The federation offers protection and support to its members and works closely with NABMA to promote markets on the national stage, providing a wide portfolio of member services and looking after the interests of market operators. For more information, visit the Stratford-upon-Avon Market Traders website.

Market History

Following the suppression of the Guild of the Holy Cross, King Edward VI granted a charter of incorporation to Stratford-upon-Avon on 28 June 1553. The charter conferred on the inhabitants a borough constitution comprising the right to hold, and collect tolls from, a weekly Thursday market and two annual fairs.

At that time, most country dwellers wishing to exchange their farm produce for items they could not make for themselves depended almost entirely on towns within a radius of five miles or so. As a result, places like Stratford-upon-Avon had fairs and a weekly market because it was particularly well-placed to serve as a market centre, due to the important crossing of the River Avon where several routes converged.

In 1819 under the authorisation of George III, the Charter Market was changed to a Friday. The reason for the change was to avoid competition with markets in other nearby towns.

Further Information and Contact

If you are a market trader and would like to enquire about having a stall on one of the Stratford-upon-Avon Markets, then please call LSD Promotions (Marketplace) Ltd on 01384 877336 or contact its Market Manager on 07736 777244.

Stratford-on-Avon District Council and Stratford-upon-Avon Town Council contract LSD Promotions (Marketplace) Ltd to provide the markets held in Stratford-upon-Avon town centre. The councils welcome your views and comments concerning the markets; please contact us at

Last updated on 17/12/2019

Contact the Business, Enterprise & Tourism team