New Leisure Management Contract for Stratford-on-Avon District Council

Press Release

Published on 29 July 2021
Archived on 29 August 2021

Stratford-on-Avon District Council and SLM Ltd have signed a new Leisure Management Contract.

The new contract officially started at the beginning of July, for an initial 10-year period with the option to extend for two periods of up to 5 years each, with a maximum total contract term of 20 years.

The new contract covers all the District Council's leisure centres:

  • Stratford Leisure Centre
  • Southam Leisure Centre
  • Shipston Leisure Centre
  • Studley Leisure Centre
  • The Greig Leisure Centre

The contract also includes the Sports Pavilion on the Recreation Ground in Stratford-upon-Avon, which will be used as an outreach hub for targeted interventions.

The partnership will also see a total investment in excess of £3million over the next 12-15 months across the leisure centres, which includes the following:

  • New gym with the latest Technogym equipment, new free weights and fitness zones, new sauna and steam room and changing facilities at Southam Leisure Centre.
  • New group cycling studio with atmospheric lighting, new gym with the latest Technogym equipment and enhanced fitness offering at The Greig Leisure Centre.
  • New gym with the latest Technogym equipment and new interactive pool inflatable at Shipston Leisure Centre.
  • Complete poolside refurbishment with enhanced swimming experience including sensory lighting and new changing facilities at Studley Leisure Centre.
  • Introduction of Technogym 'Skill' and 'Climb' range, Shapemaster toning suite, new gamified clip and climb and TAG active experiences at Stratford Leisure Centre.

Further information on the investment programme at each leisure centre is available here:

Cllr Matt Jennings, Culture, Tourism and Leisure Portfolio says: "The District Council has worked with SLM for a number of years, and they are a leader in their field with 34 years of experience in the leisure industry. 

"The council is making significant investments and the new contract will boost and build upon our extensive leisure offer.  SLM has demonstrated its experience, commitment, innovation and ambition to work in partnership with the council to maximise benefits from investment into leisure facilities through improved quality of service and increased participation, whilst supporting improved health and wellbeing.

"We are committed to providing residents, of all ages and abilities, with access to a range of exciting opportunities to get involved in sport and physical activity and continue to bring the benefits of a more active life.  Our new contract will look at introducing a range of options within our leisure centres, parks and open spaces and within the wider local community.

Alex Fuoco-Lang, Contract Manager at Everyone Active, said: "We are delighted to continue managing the council's leisure centres across the district and continue supporting the local community with their health and fitness for years to come.

"We are very excited about the investment programme across the centres, bringing new and upgraded facilities for everyone to enjoy and support the Everyone Active team to deliver an industry-leading experience.

"With so many fantastic changes taking place at every centre, we encourage our members to keep an eye on our dedicated developments page on our website and the centres' Facebook pages to stay up-to-date and see the investments come to life!"

For more information, visit:

Contact details

Stratford-on-Avon District Council
Elizabeth House, Church Street,
Stratford-upon-Avon, Warwickshire,
CV37 6HX
Tel: 01789 267575

Contact: the Communications team

Last updated on 29/07/2021