Corporate Strategy 2015 - 2019


Stratford-on-Avon District will be recognised as a place of opportunity and economic prosperity in order to provide a better quality of life for all who live, work and visit.

Our Pledge to You

Our Corporate Strategy provides the Vision for the Council and sets its main objectives for the next four years. It is set by the Council as community leaders working in partnership with a number of organisations.

There are three main objectives:

  • A flourishing local economy

  • People and their environment

  • Responsible community leadership

The Council will work with a number of partners to show Community Leadership, including:

  • Government - working with all departments of government in order to achieve the best deal possible for our District.

  • National Bodies - we work with the Local Government Association and the District Council's Network to ensure that our roles and voice is heard and represented nationally.

  • The Coventry and Warwickshire Local Enterprise Partnership (LEP) - this is the main channel for strategic funding from government and the European Union. We will also actively participate in the Coventry and Warwickshire Economic Prosperity Board.

  • Other Local Authorities - the Council works closely to promote common interests with other local authorities in order to help secure effective and efficient services.

  • Voluntary and Community Groups - the Council has a long track record of supporting this sector, with reductions in direct government support it will be essential to build upon this relationship.

The Strategy

The Council recognises the need to:

  • Keep Stratford-on-Avon District special. Our District is a much-valued environment in which to live, work, visit and thrive. While development is inevitable, it is important that the character of our settlements and the landscape is retained.

  • Support local businesses. A strong local economy will support our communities through the provision of jobs and prosperity.

  • Support an ageing population. This section of our population is significantly higher than the national average, and we must ensure our services support their needs.

  • Reduce costs. We live in a period of continued austerity the Council will need to ensure that it continues to deliver improvements in securing value for money.

Key Objective 1: A Flourishing Local Economy

The Council will work with partners and local businesses to create jobs through business retention, growth and new inward investment from the UK and abroad. The Council will encourage local businesses to remain and grow and welcomes new business investment. The Council will continue to assist in delivering an increase in economic prosperity in helping to create jobs for residents, and supporting businesses to grow and expand.


  • To positively embrace the Local Enterprise Partnership to influence its plans, priorities and impact upon our District.

  • Maximise the use of national funding opportunities such as the City Deal and Regional Growth Fund to boost business opportunities in our area; work with our partners to ensure that new development provides the necessary schools and transport infrastructure for local residents, especially the working population.

  • To encourage new small businesses throughout the district through focused initiatives such as the provision of business incubation units.

  • Maximise the benefit of the local tourism industry including support for the local Destination Management Organisation, Shakespeare's England.

  • To support further development of the Broadband infrastructure across our district, which will assist businesses with the connections they require.

Key Objective 2: People and their Environment

The Council will work with partners to protect the character of the environment and support activities to improve the health and wellbeing of our local communities.


  • Facilitate the delivery of housing targets including working with developers to identify suitable land and locations for developments and ensuring 35% affordable housing provision.

  • Maintain quality leisure facilities District-wide, with particular emphasis on enhancing facilities in Alcester and completing the refurbishment of Stratford-upon-Avon Leisure & Visitor Centre.

  • Embrace the landscape and environmental protection provided by our Core Strategy when considering new development.

  • Promote Health and Wellbeing including playing an active role in the Warwickshire Health and Wellbeing Board.

  • Ensure the Crime and Disorder reduction strategy actions are delivered.

  • Minimise the amount of waste going into landfill.

  • A commitment to provide agreed solutions to remediate sites considered to be detrimental to the character and amenity of the District and its localities.

Key Objective 3: Responsible Community Leadership

The Council will support our communities and the diversity of local interests within them. When opportunities arise, we shall embrace innovative solutions to provide the best results for residents and the Council.


  • Seek opportunities to work with our partners to achieve benefits for our residents. Expand our programme of sharing services with other councils.

  • Ensuring that we manage our assets to meet the needs of our communities and services and where appropriate delivering commercial returns.

  • Supporting vulnerable people; especially those becoming homeless, those adjusting to benefit changes and those needing supported accommodation.

  • Work with our partners to improve the District's infrastructure including broadband, transportation, education, utilities and emergency services.

  • Identify opportunities to improve access to local services, especially for those in remote communities.

  • Speak up for residents locally and nationally so that local communities are in a better position to help themselves.

Last updated on 06/08/2019

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