Economic Development Policies & Resources

The Planning Policy Team is responsible for the policy framework that guides development in Stratford-on-Avon District.

Enterprise Planning

Transport & Infrastructure Planning

Useful Resources (i.e. business surveys)

South Warwickshire Economic Strategy

Purpose of an Economic Strategy

The purpose of an Economic Strategy, as prepared by a local Council, is to give an overview of the economy of a local area and to provide an opportunity for the local Council to set out priorities for how it wishes to support the economy. This support can include (a) deploying resources (including staff resources) most effectively, (b) working with local employers and education institutions and (c) linking with, and obtain support from, outside agencies including Government.

Economic strategies can also allow councils to consider how to align economic objectives with other priorities such as responding to climate emergencies. Economic strategies are not land-use planning documents; however, they can support the work of plan-making by helping to shape the local economic priorities which underpin allocations and policies within the Local Plan.

Stratford-on-Avon and Warwick District Councils have produced a joint Economic Strategy for the following reasons:

• The shared economic geography includes some shared challenges and shared opportunities. These are better addressed across the wider area of both councils, particularly where an issue within one council's area can be better addressed by the other authority.
• The South Warwickshire Local Plan will include land-use policies to support economic development. A joint economic strategy will help to shape thinking about what priorities should shape these policies.
• When engaging with Government and outside agencies (such as the West Midlands Combined Authority and CWLEP), the case for any support or inward investment is stronger when we can demonstrate clear and joined-up thinking about how to support our economies. Arguably the closure of the CWLEP strengthens the need for a strategy to promote economic growth.
• As both councils have declared climate emergencies, a joint economic strategy may provide wider opportunities to deliver on climate pledges.

Adopted South Warwickshire Economic Strategy

The South Warwickshire Economic Development Strategy was adopted by the Council on 11 December 2023. South Warwickshire Economic Development Strategy and Action Plan - December 2023

Local Industrial and Economic Strategy (Superseded)

The Council adopted the?Stratford-on-Avon District Local Industrial and Economic Development Strategy 2018-2031??on Monday 17 December 2018. This is the first Industrial and Economic Development Strategy to be adopted by the District Council. It seeks to increase productivity across Stratford-on-Avon District and includes an Action Plan setting out what interventions we and our partners should make to achieve indigenous business growth, retention and new inward investment.

In December 2019 the Council published its first annual update to the?Action Plan??and agreed to review the action plan on a bi-annual basis.

An?update of actions undertaken in relation to the Action Plan??was published in June 2020.

Supporting documents

• Adoption Statement?
• Equality Impact Assessment?
• SEA Screening Report?
• Schedule of consultation responses?

Employment & Retail

View the?Coventry and Warwickshire Employment Land Market Signals Report?.

Find out more about the technical evidence in respect of land for?business and employment?, and?retail??uses.