Tourism is one of the key drivers of economic growth to the South Warwickshire economy and surrounding areas. It generates a total business turnover of £825 million annually and supports 14,750 jobs.
With so many individuals, small- and medium-sized enterprises, and public and private sector bodies involved in aspects of tourism across the area - including the marketing, management and development of the visitor economy - it is important that there is a focused plan with clear priorities.
To this end, Shakespeare's England is the Destination Management Organisation (DMO) responsible for the production and implementation of the Destination Management Plan for the region.
For more information on Tourism Resources: Enterprise Planning | Stratford-on-Avon District Council
The town of Stratford and its many town centre businesses and events are promoted through the Stratford-upon-Avon BID, a not-for-profit Business Improvement District. This is a membership organisation for businesses in the town centre which have a BRV above £15,000.
Warwickshire County Council manage Visit Warwickshire, a website promoting the whole of the county and all that it has to offer.
Stratford-on-Avon District Council established a Destination Management Organisation called Shakespeare's England to promote tourism.
For Business and Tourism reports: Business & Tourism Reports | Stratford-on-Avon District Council
