Local leisure centres set to launch free swimming for people with dementia

Press Release

Published on 16 May 2022
Archived on 16 June 2022


Leisure centres in Stratford-on-Avon District are offering free swimming for those living with dementia and their carers, during Dementia Action Week, 16th - 22nd May 2022.

Stratford Leisure Centre, Southam Leisure Centre, Shipston Leisure Centre and Studley Leisure Centre, run by award-winning operator Everyone Active in partnership with Stratford-on-Avon District Council, are all taking part in the initiative.

More than 920,000 people in the UK are living with dementia, with symptoms including the loss of cognitive functioning - thinking, remembering, and reasoning - to such an extent that it interferes with a person's daily life and activities.

Research shows that low-impact exercise can be beneficial, not only for physical health but for mental health too, and can improve the quality of life for people in all stages of dementia.

Swimming, in particular, has the added benefits of reducing anxiety, improving mood and enhancing psychological wellbeing.

Alex Fuoco-Lang, Everyone Active's contract manager, said: "We're delighted to launch this initiative and hope it will encourage more people living with dementia to enjoy using our facilities.  

"We know research has shown that swimming specifically has multiple benefits for people living with this condition, and is accessible, no matter what your age, ability or fitness level.

"Being more active will help people to live well with dementia, improving their physical fitness and mental wellbeing, as well as having fun."

For further information or to book, visit https://www.everyoneactive.com/news/local-leisure-centres-set-to-launch-free-swimming-for-people-with-dementia/

Cllr Ian Shenton, Climate Change Portfolio says: "This is a fantastic initiative, one I would whole heartedly support.  As I know from personal experience, having lost both parents to Dementia, the value of low impact aerobic exercise, especially swimming, can have for dementia sufferers.

"Everyone Active should be congratulated for offering this because, as they say themselves, it can help to reduce anxiety, improve mood and the feeling of wellbeing in what can be a difficult and stressful time for people living with dementia. This is a positive and much welcome initiative in Dementia Action week, that I hope people living with dementia and their carers will be able to take advantage of."

The District Council has also produced a leaflet detailing all the dementia cafés, day care and other activity groups available across the District for people living with dementia and their carers. 

Those with underlying health conditions such as heart problems, diabetes or breathing issues should contact their GP before starting any new activity.


Contact details

Stratford-on-Avon District Council
Elizabeth House, Church Street,
Stratford-upon-Avon, Warwickshire,
CV37 6HX
Tel: 01789 267575

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Last updated on 16/05/2022