Local leisure operator Everyone Active has partnered with EGYM to launch a new Smart Strength facility at Stratford Leisure Centre.
The launch of the eight-piece EGYM circuit and fitness hub on Thursday, March 5 will enhance the centre's personalised fitness offering and provide data-led insight into members' training.
EGYM's Smart Strength equipment provides AI-powered, on-screen exercise guidance, which can remove barriers to strength training, helping users safely and effectively reach their goals. The equipment will be available to all centre members, including those on the GP Referral scheme.
Each customer will be guided through a 60-minute onboarding session, including a full body workout on the EGYM Fitness Hub seca edition and Smart Strength equipment. This ensures Everyone Active's personal trainers can accurately measure each member's fitness level.
As part of the onboarding, members will also undergo a comprehensive body analysis, which includes an assessment of body composition, flexibility and metabolism. The personal trainer will highlight the areas where targeted training can support improvements in BioAge (biological age). Once completed, EGYM machines will automatically configure to the customer's set-up each time they use the equipment.
EGYM research indicates Smart Strength training can support significant improvements in strength and BioAge within the first three months, with strength increases of up to 23 per cent and a potential 10-year reduction in BioAge.
Richard Bell, Everyone Active's area contract manager, said: "At Everyone Active, we are committed to providing the best and most advanced equipment. This new partnership with EGYM will enable our fitness colleagues to provide data-led support and gain additional insight into each member's fitness and BioAge.
"Working alongside EGYM, we're delighted to launch this equipment at Stratford Leisure Centre. We're confident this equipment will encourage more people to get active, including those with health conditions.
"The personalised and automatic equipment set-up and guided workout programmes will support people who may be new to strength training to feel confident and motivated."
Cllr Lorraine Grocott, Environmental and Neighbourhood Services Portfolio, said: "We're pleased to see this investment in cutting?edge fitness technology at Stratford Leisure Centre. The introduction of Smart Strength will help more residents access personalised, confidence?building activity, supporting our wider commitment to improving community health and wellbeing. It's an important step in ensuring our facilities remain inclusive, modern and responsive to local needs."
Steve Barton, Country Director UK at EGYM, said: "We're delighted to be partnering with Everyone Active to bring Smart Strength to Stratford Leisure Centre and support their ambition to deliver truly personalised, inclusive fitness experiences. By combining Everyone Active's expertise in community leisure with our AI-powered strength solutions, we're enabling members to see measurable health and fitness improvements, and we look forward to growing this partnership across more centres in 2026."
The installed equipment at Stratford Leisure Centre will include:
- EGYM Fitness Hub seca Edition
- Leg Extension
- Back Extension
- Leg Curl
- Chest Press
- Seated Row
- Lat Pull Down
- Shoulder Press
- Squat
For more information about the Everyone Active and EGYM partnership, visit the website: EGYM, Fitness Like Never Before - Everyone Active
