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LSD Promotions, Stratford-upon-Avon's market contractor, has signed up to the new Fur-Free Markets scheme run by the UK's leading anti-fur organisation Respect for Animals.
The markets run by LSD, which has the tagline 'markets with a heart', became the first 'Five Star' fur-free markets in the UK.
The move will reassure consumers who visit LSD-run markets that any items on sale should not be made from real fur and that they are not at risk of accidentally supporting the cruel and unnecessary fur industry.
There is clear evidence that market stalls are now a significant way in which real fur is being sold in the UK - often without consumers realising it.
Respect for Animals has contacted all 452 Local Authorities in the UK asking them to adopt 'no fur' policies that would bring an end to the sale of real fur at local markets - including Christmas markets - in their jurisdictions.
There is no legislation requiring real fur items to be labelled as 'real fur' and it is clear that people are buying real fur thinking it is fake. The campaign for 'Fur Free Markets' is creating a lot of interest among market operators and it is expected that more high profile participants will sign up.