Bloor Homes leaflet – Stratford District Council response

This article is 11 years old


Published on 28 March 2012
Archived on 28 April 2012

Last week Stratford District Council became aware of a leaflet that had been delivered to many District residents by Bloor Homes.

This leaflet contains a number of inaccuracies that the District Council is keen to dispel.

The main inaccuracies in the Bloor Homes leaflet are as follows: 

  • The number of dwellings listed for certain settlements have been substantially overstated and some even understated for example:

    • Tanworth-in-Arden            -        155 dwellings not 1,370
    • Tredington                        -        225 dwellings not 616
    • Lighthorne Health               -       325 dwellings not 531
    • Moreton Morrell                  -       205 dwellings not 304
    • Wootton Wawen                -        510 dwellings not 619
    • Salford Priors                     -       435 dwellings not 598


  • Tiddington                         -        645 dwellings not 133
  • Earlswood                         -        415 dwellings not 101
  • Mappleborough Green        -        150 dwellings not 84

The full list of local service villages with all the correct information can be found here. (Dwelling estimates and information on key facilities and public transport services is c. 2010). 

  • The 2% figure refers to the size of each estate not the total amount of growth in each village - this a misinterpretation of Policy CS16. (The policy in the Draft Core Strategy relates to the proposed distribution of development.)

  • Areas of Green Belt and AONB are not overriding constraints to development, although any development in these areas need to preserve the rural character of the area and the purpose of these designations.

  • The principle of dispersal is only being discussed at this stage, but follows positive responses at consultation workshops with local Parish Councils last year.

Cllr Chris Saint, Leader says: “The Bloor Homes leaflet has been produced seemingly at vast expense but regrettably it contains many errors, incorrect information and misleading conclusions that may have alarmed many residents.  A number of Councillors including myself have been contacted by residents expressing concern about its contents.  I hope that the Company will act responsibly and withdraw the leaflet.

Once adopted the District Council's Core Strategy will have a huge impact on the future of Stratford-on-Avon District so it is important that people give their views and help to shape the future of their area.  The current Core Strategy consultation will help to inform whether the balance of need for new homes, employment provision and the scale of development has been adequately addressed and sets out the direction for development over the next 20 years.

The District Council is keen to obtain views from people across the district based on accurate information.  This consultation is to help us develop our planning policy.  We want communities to get involved in order to have their say and ensure the final document is well-informed and as effective and valued as possible."

To date more than 450 responses have been received during the consultation process.

The consultation closes at 5pm on Friday 30 March 2012.

The consultation began in February and runs until 5pm on Friday 30 March 2012.  Copies of the Draft Core Strategy 2012 are available online at together with an online response form. Alternatively, CD versions and hard copies of the document can be obtained from the Policy Team, Elizabeth House, Church Street, Stratford-upon-Avon, CV37 6HX.

Contact details

Stratford-on-Avon District Council
Elizabeth House, Church Street,
Stratford-on-Avon, Warwickshire,
CV37 6HX
Tel: 01789 267575

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