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Corporate Strategy 2009 - 2012

The Council's Corporate Strategy sets out how it will lead the District forward, improving quality of life locally so that by 2012 Stratford-on-Avon is one of the top ten places to live in the country.

The Strategy sets out four broad Aims and specifies the outcomes we will achieve by 2012. The Aims are:

A district where everyone shares an improved quality of life;

A clean and green district;

A district where business and enterprise can flourish; and

An excellent council that is well managed and respected by the community.

The Strategy sets out the Council's Vision, Community and Organisational Ambitions which are:-

Vision:

Maintaining and enhancing the heritage and green environment while building healthy, safe, informed, and active communities enjoying local services and employment opportunities.

Community Ambition:

To improve quality of life locally so that by 2012 Stratford on Avon District is one of the top 10 places to live in the country.

Organisational Ambition:

Achieve and maintain excellence by providing services that are best in class given the resources available and maintaining a low level of council tax.

Aim 1 - A District where everyone shares in an improved quality of life

Outcomes/Priorities:

Residents feel able to influence Council decisions

More direct engagement with local people by having a Council presence at community events;
Ensure young people have opportunities to make their voice heard;
Make local intelligence (eg. as contained in locality profiles and parish/town plans) a more important factor in local decision making; and
Use a variety of digital technologies to give more people the chance to have a say in local decisions.

Residents have easier access to local public services

Bring information and advice services closer to the community; and
Retain community transport to help those residents who do not have access to other means of travel to get around the District and expand as and when resources are available.

More housing is available at a price local people can afford

Bring empty homes back into use across the District and increase the number of affordable homes in rural areas; and
Increase the proportion of 2 and 3 bedroom properties on new developments.

More people enjoying a healthier lifestyle

Extend opportunities for sport and active recreation.

Fear of crime and anti-social behaviour is reduced

Take effective action against people engaging in anti-social behaviour; and
Work with partners to extend the range of activities for teenagers.

Aim 2 - A clean and green District

Outcomes/Priorities:

Reduce the risk of flooding

Use planning policies to minimise the number of properties at risk of flooding; andWork with partners

to reduce the risk of flooding in high risk areas.

A high quality environment

Keep the streets and public spaces of our district clean;
Protect and maintain our clean, safe and varied green spaces; and
Where appropriate, secure additional public open space through the planning system;
Minimise future climate change;
Increase recycling and reduce waste to landfill; and
Reduce the Council’s carbon footprint.

Aim 3 - A District where business and enterprise can flourish

Outcomes/Priorities:

Increased economic vitality of the four main market towns

Facilitate delivery of the World Class Stratford programme; and
Facilitate delivery of the action plans to achieve market town area visions.

Expanding local businesses are able to remain in the District

Use our planning policies to promote business diversification and growth.

Increased value of the visitor economy across the whole District

Encourage extended visitor stays; and
Capitalise on the opportunity of the 2012 Olympics and Paralympic Games.

Improve the skills of the working age population

Encourage local businesses to access training and development opportunities for their staff; and
Encourage local workers to acquire the new skills needed to get and keep jobs.

Aim 4 - An excellent Council that is well managed and respected by the community

Outcomes/Priorities:

A higher proportion of residents recognise the Council provides value for money services

Maintain a low Council Tax;
Deliver high quality low cost statutory services; and
Work with partners to share service delivery where that will add value by increasing quality, reducing cost, eliminating duplication or ensuring effective joined up activity.

The Council’s reputation with local people is improved

Perform well in the areas most important to our residents, as determined by ongoing feedback from them;
Maintain residents’ satisfaction with the Council;
Provide a strong voice for local people, influencing the decisions made oustside this Council that impact upon them or their community.

For further information please contact the Directors' Unit on 01789 260802 or by email at tina.brain@stratford-dc.gov.uk or by fax on 01789 260444.

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Stratford-on-Avon District Council
Elizabeth House,
Church Street,
Stratford-upon-Avon,
Warwickshire,
CV37 6HX

E: info@stratford-dc.gov.uk
Tel: 01789 267 575
Fax: 01789 260 007
Minicom: 01789 260 747
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